Success Biz For Women Telesummit – Who are those 12 women who had cracked the selling code that will move you powerfully into a 6-figure business?
Join us from February 20 to 25th for our FREE Success Biz For Women Telesummit
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Success Biz For Women Telesummit – Who are those 12 women who had cracked the selling code that will move you powerfully into a 6-figure business?
On Monday, February 20, at 8:00 PM EST, Join Me and Ilise Benun, founder of Marketing-Mentor, to Discover The Only Marketing Tools You Need.
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Join me on January 27th at noon Est, for my interview with The Women of WOW Network Radio to discuss “How Women Can Ensure Biz Success” - Join us live here
“Biba Pedron, entrepreneur, author and speaker is the founder of the Success Biz for Women Telesummit scheduled for February 20-25, 2012. This event is positioned to help you discover the Fastest Way to Build Your Business to Attract More Clients, Generate 5 to 6-Figures. All While Doing What You Love Best” – The Women of WOW NEtwork Radio
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If you follow me for a while, you may know that Ali Brown is my mentor for years. You also may know that I love to combine marketing and style in my business and that is what I help women with in order to succeed in their own business. So when I read Ali’s article “How to Make Your Appearance Count”, I know that what I do is very important and valuable. Here is what she as to say about it.
Running a business in the new economy means that most of us spend a big chunk of our workdays behind a computer screen. And as many can attest, the longer we work from home, the fuzzier the idea of looking presentable gets. Our definition of making a good impression means we spell check our emails, rather than practice the perfect handshake. But, what happens when we land a big client meeting, or that long-awaited media interview? Below, a few tips on how to shift seamlessly between work-from-home solo-preneur to real-world, successful business owner. And don’t worry, you don’t have to compromise your authentic self to do it!
Do Right By Your Brand
Your brand is in essence, your point-of-view. The more confident you are expressing your spin on things, the more likely you will make a positive first impression on your ideal clients. Take a few minutes to think about what your brand represents, and how you can embody it best with your dress and overall appearance. This means different things for different people by the way: just think of how a business consultant might dress compared to an edgy hair stylist. Blue highlights could garner praise at a high-end hair show, and rightly so—but it would probably not win over a Fortune 500 client. What would make you feel in integrity with the business you’ve created AND make your target market feel comfortable buying from you?
Young, trendy industries love creative expressions of dress, but even in these scenarios, it doesn’t always mean you have full license to let your “freak flag” fly. The key here is to give an impression that you are successful and confident in your area of expertise, whatever that may be. Do some research on successful people in your field, and keep an eye on the way they present themselves. It’s likely that they’ve taken their brand and their philosophy, and added their own, sophisticated spin on it.
Focus on the Fit
Ask any stylist what their #1 rule is when it comes to dressing to impress, and they will likely agree that it’s all about the FIT of the clothing you wear. Whether your daily uniform is a tank and a cropped pants, or a cardigan and slacks, you can uplevel your appearance by simply becoming a stickler about the way clothes fit, and flatter, your body.
Note that fit has nothing to do with being thin, or hitting the gym until you’re in the best shape of your life. Every person has a particular body shape that will shine in certain styles, and will flop in others. Find out which ones work for you by investing in a book, like that of Clinton Kelly’s (co-host of TLC’s What Not to Wear) Dress Your Best! The Complete Guide to Finding the Style That’s Right for Your Body, or Kendall Farr’s The Pocket Stylist.
Pay Attention to the Details
It’s easy to get overwhelmed by the challenge of putting together an outfit, and neglect the finishing touches that truly seal the deal. Here we’re talking about well-groomed hair, makeup and nails. Your hair is one of your most important accessories. It should always look styled, and frizz-free, no matter how conservative or alternative your personal style is. It’s okay to keep things natural and not overdo it on products and makeup, but the goal is to give an overall impression that you are composed and put together—and you care about your appearance.
If you think this tip is only useful for a diva, chew on this… when mental health specialists do an assessment of a new patient, one of the first things they’re required to do is gauge the dress and grooming of their patients. If a patient doesn’t look like they comb their hair or take care of basic grooming, it’s a red flag that they aren’t functioning at 100%. Grooming says a lot about how you handle your world. It shows how well you tend to details, and how invested you are in where you want to go in the world.
Don’t Wait ‘til You’re THERE
Despite what you think, you don’t have to wait until you weigh a certain number, or have a certain amount of money in the bank to start presenting yourself like a successful business owner. Invest in a suit that makes you feel like a million bucks. Get the shoes that make you want to take a presentation by storm. You don’t have to spend a ton of money to do this—focus on wearing pieces that make you feel confident in your skin.
Be Calm
It’s likely that people won’t remember exactly what you were wearing, but they WILL remember how your energy made them feel. No matter how nervous or out-of-your-element you may feel inside, make eye contact and take your time to connect with people you are speaking with. Keep your business cards in a designated place in your purse or satchel, so you don’t have those awkward moments of scrambling through your purse.
If you can step into the world confidently representing your brand, and showing that you care about your business, yourself, and your clients, then you are dressing for success. People will pick up on it, and you’ll find that they’ll be ready and willing to champion you and your business.
Successful entrepreneurs will tell you that joining a community of like-minded peers AND mentors is one of the best ways to achieve your goals. And if you’re just getting started in entrepreneurship, or are looking for an affordable way to get the education and inspiration YOU need to continue growing, then my Success ClubTM is for you.
Once a month, you’ll be on the phone with me and a special expert guest, as we dig into a hot topic to help you and your business move forward. Recent topics have included attracting new clients, marketing with Facebook, getting media attention for your business, and more. Best of all, Success Club membership is only $9.97 a month. Get more details and become a Success Club member here now.
© 2012 Ali International, LLC
“Entrepreneur mentor Ali Brown teaches women around the world how to start and grow a profitable business that make a positive impact. Get her FREE CD “Top 10 Secrets for Entrepreneurial Women” at AliBrown.com”
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Success Biz For Women Telesummit – Who are those 12 women who had cracked the selling code that will move you powerfully into a 6-figure business?
On Monday, February 20, at noon PM EST, Join Me and Karin Stewart, founder of Daily Mastery, to learn how to get more done, in less time, and without the stress: time management for women entrepreneurs.
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French Personal Stylist Biba Pedron to Appear on The Diva Connection TVShow
Always on the quest to empower and stylish equip women entrepreneurs, personal stylist and owner of Your Business In Style, Biba Pedron is at it again. Determined to take women’s wardrobes from ‘A to Spectacular’, on January 25th at 9:00 p.m., she will appear as a guest on South Florida’s Diva Connection Web Television Show. As a show that prides itself on highlighting men and women in business and the entertainment industry, Biba’s services as a personal stylist with a “French twist” will be showcased. During the exclusive interview, individuals can expect to learn how to revamp their closets, how to shop without breaking the bank, and how to mix and match clothes, amongst a host of other things.
Viewers are in for an additional treat, as Biba guides The Diva Connection host Diane Marchese, through a series of wardrobe changes that take her from a Miami Diva look to a chic and elegant, yet not too conservative, business look.
Biba commented, “ I was invityed to do the show because for many people, visually seeing how to put together a wardrobe or classy outfit, gives them confidence in their ability to go out and do the same as it relates to their own personal wardrobe choices. Outside of this, a lot of people still don’t know exactly what a personal stylist is and how they can help, or they think that only celebrities can afford one. As a stylist, one of my many specialties is to dress women from their head to their toes for less than $100, this includes accessories; this way women know that looking great does not have to be expensive.”
Catch the exclusive web television feature when you log on to www.WRPBiTV.com on January 25th at 9:00 p.m. EST.
About Biba Pedron
Biba Pedron is committed to assisting women entrepreneurs in doing their “business in style”. On any given day she can be found helping women define their style and revamp their closets. In addition to one-on-one wardrobe consultations, women can find out how to grow their business fashionably with Biba’s newest book release, Top 10 Closet Must Haves for Successful Business Style. Biba also offers one-on-one coaching for women in the areas of marketing, networking and social media. For more information about Biba and her services, log on to www.yourbusinessinstyle.com.
Social Savvy Divas’ Talk brings social media news and real world issues and questions to its’ viewers. They discuss the topics around social media that business owners want to learn more about.
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-My 60 minute audio “Networking Made Easy”
“My ebook “15 Ways to Instantly Skyrocket Your Networking Results”
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“How to Manage Your Business From Home and Avoid Interruption
Join me while I grill Karin Stewart, founder of Daily Mastery, who will share her formula to find the balance between your life and business. Especially as a solo-entrepreneur wearing every hat and working from home.
Yet it’s not true: You can have a peaceful and balanced life right now, right here.
The trick is to know which tweaks, fine-tunings and modifications to make.
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One day, I was explaining to a client the downsides of chronic stress on productivity when he made a remark that stopped me in my tracks:
“It’s interesting, because I’ve always felt that I work better when I’m under pressure or on a deadline.”
I had heard this said in a form or another several times in the past, but had dismissed it with a “it’s different. It’s all in the intensity.” That time, though, I stopped to really think about it. Why was it that, whenever I talked about reducing the stress of coming up to a deadline by starting the project well ahead, several clients had initially reacted with a “but I work better when a deadline is looming”?
Some analysis, a look back to my own experience and an article I happened to read a couple of days later gave me the answer: those clients confused urgency and emergency.
As per the dictionary, urgency is an earnest and insistent necessity. We need to get things done, we have no time to waste. It gives us focus and drive.
Emergency, on the other hand, is defined as a sudden unforeseen (but not necessarily unforeseeable) crisis that requires immediate action. Adrenalin courses through our veins, we need to react immediately. It gives us focus, but also a lot of stress, or even panic (remember being in ‘panic mode’ to finish a project?). As a result, a lot of the benefits of focus are offset by the downsides of stress: the work is not nearly as good and accurate as it could (sometimes should) be, and the process takes a huge toll on everyone involved.
What my clients were really after was the focus resulting from urgency, not the unholy brew created by emergency. Yet, not knowing how to create urgency, they often created emergency instead – by leaving work for the last minute, not thinking of alternate plans for possible problems, etc. -, thinking that way they would get the focus they were looking for.
So how can you create urgency in your work and in your life, rather than emergency?
First, you need to be clear on your vision or your priorities. It’s hard to create urgency around something that doesn’t matter to you.
Then, you need to set a deadline, if one doesn’t already exist. Urgency can’t exist when there isn’t an end in sight. As someone who runs her own business, I often don’t have deadlines imposed to me by the outside world, the way someone in the corporate world would have. So I create them. I set deadlines for myself to complete a given project, and if the project is a long-term one, I create multiple intermediary deadlines, so that I don’t procrastinate and then find myself in emergency instead of urgency.
Finally, you need accountability. I found that making deadlines for myself wasn’t that effective. I’m not one of those people who work well being accountable to myself only. Something that works a lot better for me is to set a deadline, then announce it to the world. It’s a lot harder for me to feel like I have all the time in the world when my credibility is on the line.
Your turn:
Pick a project for which you don’t feel any urgency, even if intellectually you know it would be a good thing to start it now. Why are you not feeling any urgency?
Is it a lack of vision or motivation? What would motivate you to do this project? Is it knowing that your children’s children will be able to see/use it? Is it that your boss will be mad if you don’t do this project? Is it that if you do this project, it will improve your chances of getting promoted? Find the motivation that works for you.
Is it that the deadline seems too far into the future, and that you have all the time in the world? Then decompose your project into smaller sub-projects, and give each a deadline that gives you little milestones within sight at every step of the project. This will keep you moving forward.
Is it that it doesn’t matter whether you meet your deadline or not? Then publicize your deadline. Let people whose opinion you care about know about it. In particular, I guarantee you that if you send your manager an email outlining the sub-projects and deadlines you chose above, you will feel the urgent necessity to meet them.
Author – Karin Stewart, PhD, founder of Daily Mastery, is the author of the 5-Minute Time Management Solution and your Peaceful Productivity Mentor. She teaches people around the world how to get more of the right things done, in less time, and without the stress, so that her clients can have peace of mind, control, and the life they want, using simple yet powerful tools that take just a few minutes a day. Get the first steps of the 5-Minute Time Management Solution at no charge by going to DailyMastery.com.
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